Trees not profits: Ecosia commits to never sell or profit from the company
Summary
Ecosia legally binds itself to never sell shares or distribute profits, redirecting all revenue toward planting trees.
Key quotes
"I will never sell Ecosia. I will never take profits out of the company."
"Shares can’t be sold at a profit or owned by people outside of the company. No profits can be taken out of the company."
"We’re not interested in maximizing profits, we’re interested in maximizing the amount of trees we plant."
The blog post details how Ecosia’s founder, Christian Kroll, legally restructured the company to ensure it remains a ‘steward-owned’ entity, prohibiting profit distribution or sale of shares. This decision aligns with Ecosias mission to prioritize reforestation over financial gains. The company urges other businesses to adopt similar ethical models for broader societal impact.