BRAVE Green Media for Brand Advertising
Summary
Description of BRAVE's partnership with Scope3 to provide low-carbon, climate-risk-free advertising inventory for brands to reduce carbon emissions in the programmatic ad value chain.
Key quotes
BRAVE integrates Scope3 data to optimize the bid responses sent to publishers. This allows us to prioritize low-emission, high-quality inventory
Our traffic-shaping technology has evolved into a powerful tool for reducing unnecessary digital waste and enhancing server efficiency.
The page outlines BRAVE’s ‘green media’ offering, which leverages Scope3’s emissions model to curate low-carbon app inventory for advertisers. It provides specific performance metrics and a detailed FAQ on how emissions are measured across the programmatic value chain.