Brave's Search Engine Starts Offering 'Privacy-Preserving Ads'
Summary
Brave Software introduces privacy-preserving ads to its search engine, claiming they avoid user profiling by using only search queries, country, and device type.
Key quotes
Brave Search only uses your search query, country, and device type to show you ads, and does not keep any kind of profile of your searches
Brave Search ads are fundamentally different: They provide the same utility minus all the tracking and privacy invasions found in other search ads
Brave Software is testing an advertising model designed to generate revenue without tracking user activity or creating profiles. Users can opt for an ad-free experience via a paid monthly subscription.