“Chatting with ChatGPT”: Analyzing the factors influencing users' intention to Use the Open AI's ChatGPT using the UTAUT model
Summary
A qualitative study using the UTAUT model to analyze factors influencing ChatGPT adoption among 32 users in India, highlighting performance expectancy, interactivity, and privacy concerns.
Key quotes
The study results demonstrated that the four factors of UTAUT, along with two extended constructs, i.e. perceived interactivity and privacy concerns, can explain users' interaction and engagement with ChatGPT.
The study employs semi-structured interviews with a diverse group of users in India to evaluate technology acceptance. It extends the Unified Theory of Acceptance and Use of Technology (UTAUT) framework to include human touch and interactivity.