Ads Safety Report 2023
Summary
Google’s 2023 Ads Safety Report details how it blocked 5.5 billion harmful ads, used AI‑driven enforcement, and invested in election‑integrity and scam‑prevention measures.
Key quotes
5.5 billion bad ads were stopped in 2023.
We blocked or removed over 5.5 billion ads, restricted over 6.9 billion ads and suspended over 12.7 million advertiser accounts.
The key trend in 2023 was the impact of generative AI.
More than 90% of our publisher page level enforcement started with the use of machine learning models, including our latest LLMs.
In 2023, we verified more than 5,000 new election advertisers and removed more than 7.3M election ads that came from advertisers who did not complete verification.
The report outlines Google’s policy enforcement volumes, highlights the adoption of large‑language models for ad safety, and describes new measures such as Limited Ads Serving and election‑ad transparency. It also reports collaboration with anti‑scam groups and the launch of the Ads Transparency Center.