2023 Google Cloud Sustainability Survey
Summary
A survey of 1,476 executives across 16 countries regarding corporate sustainability, highlighting challenges with measurement, funding, and accidental greenwashing.
Key quotes
Everyone says they want to advance sustainability efforts, but no one knows how to actually do it
nearly six out of 10 executives (59%) admitting to overstating — or inaccurately representing — their sustainability activities.
The survey findings indicate that ESG priorities dropped from first to third among organizational priorities between 2022 and 2023 due to macroeconomic pressures. Executives identified a lack of measurement tools and clear internal accountability as primary barriers to progress.