Brave Writes to All 28 EU Member States, Defending ePrivacy Regulation’s “Privacy By Design and By Default”
Summary
Brave advocates for strong privacy protections in the EU ePrivacy Regulation, specifically defending Article 10 and opposing the dilution of Article 8's cookie wall prohibition.
Key quotes
Online behavioral advertising (known as “RTB”) is a data breach.
It is not tenable for any publisher, adtech vendor, or trade body, to claim that they must track people in order to generate revenue from advertising.
Brave Software sent letters to EU Member States to oppose the removal of “Privacy By Design and By Default” protections. The company argues that tracking-based advertising is an ongoing data breach and harmful to publisher revenue.